Sponsored advertising for the year 2019

The world of funded promotion is a complex world that can confuse quite a bit — not just at the technical level.

The year 2018 has brought a variety of new and upgraded advertising channels, and the following years are expected to add more and more platforms where you can market your product to the target audiences. Some of the rules have changed, change, and change and need to understand each of the advertising channels in a conceptual manner in the first place, otherwise your advertising budgets can waste without reaching concrete results, and these decisions must be taken before they reach the technical dimension in the first place.

The idea of purchasing a new car. Even if the vehicle itself works fine, if it does not serve the purpose of the client and performs it in the proper way, there is no point. A family of six lives will not manage in a sports car, because it needs a number of more seats — so is your business. Even if you run the top-quality campaign, it will not be effective if it is not on the right channel. In this article we will explain to you the principles behind the promotions in the leading social networks, so that you can understand more about the ideas and possibilities that you are facing and act accordingly.

Facebook
There is no doubt that nowadays almost every publisher is aware that Facebook is a social network that cannot be overlooked, and as a result, many people want to publish there. On his face–they're right. Publish options many ways-from a variety of campaign types (motion to site, hand forms, branding, involvement in posts and more), up to the levels of analysis and building of audiences (even after restrictions such as GDPR, can still build audiences of accuracy that can hardly be found elsewhere), in addition to the fact that virtually all On Facebook today, so that most companies and businesses can find at least one audience that is relevant to them (at least in theory level). But does Facebook really fit any business?

The answer is no.

Let's go back 20 years back-Facebook today is the equivalent of television advertisements: they are tuned to who is currently viewing on the specific channel and if anyone relevant to your product is watching, it has been nailed.

Of course, there are also significant differences: Facebook allows the publisher to focus on much more specific audiences, shows real-time data, and enables you to change creative in a number of individual clicks, in addition to user interaction, data collection and more, but at the end of a day — those who see the publication see it because it uses On the platform, so that he sees the advertisement in the form of "passive" (he is on Facebook to create and consume content, not advertisements). In addition, the great popularity of Facebook publicity makes it possible that every year more and more advertisers (the number of businesses usually only grow), which are fighting for a particular publication (any publisher on Facebook can attest to times such as the holiday season, the Friday morning, etc.), where there are quite a few small and medium-sized advertisers who have pushed aside By the large companies and budgets) that is final, the greatest addicts for Facebook will not be the same as to win the torch forever.

In the bottom line, Facebook is a very powerful publishing tool — but you need to understand whether it can really be relevant to anyone and create an activity from the surfer in real time (nowadays, most surfers forget about the ad within a few minutes). For example, an Internet clothing store for women can advertise on Facebook because many women are interested in looking at catalogs, buying online, etc. Conversely, criminal attorneys would probably prefer to publish on another platform because he could not build an audience of people who committed certain offenses, so the chance that he would be scored on one of the weak sides.

Instagram
An idea is very similar to Facebook (as long as you advertise through the Facebook Ad Manager and not through the Instagram Ad Manager, which is very low on options and data regarding Facebook). The difference here is the audience-the Instagram crowd consists mainly of young men (12-30) with a almost definite feminine advantage. The advertisements here need to be more visual, with a custom, short-cut text. Also, the length of the clips can not exceed a minute in regular advertising and up to fifteen seconds (which requires a specific resolution). If you are publishing scientific articles or joint replacement surgeries, you probably have nothing to look for here.

Google
This publication is divided into two main types:
1. The search grid-if Facebook is a "passive" advertising platform that corresponds to the advertisements of 20 years ago, Google is equivalent to extended publication in gold pages. Google advertisements appear first and prominently for surfers looking for specific phrases and words, so that this platform is "active."

There are quite a few professions that match "only Google"-locksmith, plumber, electrician and others are professionals who call them When needed. Even if a person sees an advertisement for a plumber on Facebook, he will not call him just like that. When there is a problem that requires the treatment of a professional, the surfer will look for terms like a plumber, a plumber in the Tel Aviv area, and so he Expressing willingness To hire the services of the aforementioned professional. These hands are considered to be warmer because the surfer has carried out a certain action toward closing the transaction (the object of the search) and it is very relevant, not just "leaving details accidentally" or "interested."

In addition, the potential for advertising space is larger than Facebook because it is possible to publish according to expressions, and at least in theory level, different keywords and phrases are endless, or at least contain options for larger audiences without overlapping with other audiences (if Facebook I publish to women at the age of 20-35, I will have a competition " Self, "Google is much less likely." However, it is important to remember that in Google it is impossible to build audiences at a depth level like Facebook.

If your business or venture is relevant to people who are searching for Google (try to enter the top of the average surfer), the option of Google advertising can be very appropriate.

2. Media network-Know the banners you see on the sites? Many of them belong to the Google Media network. You can target Web surfers by interests (either their own or the websites themselves), focus on certain sites, and more. Popular use of this network is for the rimarting of people who were on your site and placing a "reminder" on the subject. You can also use the video network, which displays video advertisements on YouTube and also can be used by interests and populations. While there is also no comprehensive segmentation on Facebook, but smart use of the media network (both in terms of media itself and audiences) can bring pretty results and become a strategy either by itself or as a supplemental product for the search grid.

LinkedIn
The most "peripheral" advertising platform because its campaign manager does not contain many features that can be found in the previous networks — but there's really nothing to disregard for this platform. This is a social network that stores a lot of personal expertise in it, and there is almost no one who is in a warm or considered expert in its field. This network is also very suitable for human resources, who can find high-quality candidates and save the sorting procedures that belong to the past. In relation to the other popular social networks, LinkedIn is considered to be "serious" and contains less spam and fictitious, so that it is also customary to follow the creative and overall conduct of the subject.

Its uniqueness is of course the advertising options focused on B2B and the impressive timargot of professions, works, titles and more (some of these tigotas can be found on Facebook, but there is a significant difference). If you are interested in reaching customers, companies, organizations, associations and sometimes some employees, there is no reason not to will dedicate time and resources to this platform.

The funded promotion world has many more options and depth, but now you can understand better than what tools are at your disposal and will serve you faithful. You are welcome to contact us and we will be happy to build you a strategy that will fit you, your business and your product — really. Leave your details and we'il get back to you shortly.